For instance, a marketing study has found that colour can increase brand recognition by up to 80% ( 4). Colour can be very effective in learning and educational setting, marketing, communication, or even sport.

It functions as a powerful information channel to the human cognitive system and has been found to play a significant role in enhancing memory performance ( 3). Many variables have been proposed to contribute to the retrieval operations and one of the variables is colour, which will be discussed thoroughly in the present paper.Ĭolour is believed to be the most important visual experience to human beings ( 2).

One of the most interesting and challenging questions in contemporary memory research is on ways to enhance human memory performance. How the human cognitive system deals with the memorization process remains the centre of research among cognitive psychologists. There are so many different variations that it’s best to have a play around and find one that suits the document.Memory refers to the mental process of encoding, retaining, and retrieving environmental information ( 1). It’s all about personal preference and obviously what the document is being used for. …and if you don’t actually want any of the pre-determined options, then you can download a picture of your own to use as a background image! Just click on Select Picture and navigate to the folder where your picture is saved. …you can change the pattern of the background using the colours previously selected, or you can select new colours… …you can select the texture of the background, anything from denim to walnut…

This brings up a menu where you can select the shading styles / gradient of the colour… You can change the actual effects of the background too, by clicking on Fill Effects… Select the Page Layout tab on the Ribbon, and go to the Page Background section, click on Page Colour and hover over a colour – the live preview means you can see what the page will look like before actually clicking on a colour. If you have a Word document that you think looks a bit boring, there are a quite a few options available in Word to “jazz it up” 🙂 Below is a quick guide on how to change the background colour and effects.

How to color background word 2003